Surge in tourism revenues indicates recovery phase - Boost in tourism sales revenue
Tourism Revenue in Hesse Surges Above Pre-Pandemic Levels
In a significant turnaround for the Hesse tourism industry, the region's gross revenue from tourism reached 14.56 billion euros in 2022, marking a 1.6% increase compared to the pre-COVID year of 2019 [1]. This recovery was first reported in 2022, and since then, guest and overnight numbers in Hesse have been steadily increasing [2].
Economics Minister Kaweh Mansoori (SPD) stated that the tourism industry has stabilized after challenging years, with the industry's recovery being attributed to a strong recovery in overnight stays and tourism spending [3]. The hospitality industry generated 7.08 billion euros in 2022, while the retail sector contributed 4.28 billion euros [4].
Although day tourism declined significantly (-19.6%), the overall impact of more overnight tourists and higher spending helped boost revenues above pre-pandemic figures [1]. Other key factors contributing to the rebound include ongoing government subsidies and economic stabilization efforts in Germany, which supported consumer confidence and spending power [3].
The resilient demand for tourism-related services in Hesse directly benefited the hospitality industry, retail, and service sectors [1]. Despite inflation and travel cost changes in 2022/2023 affecting tourism expenses, the revenue growth observed in 2022 and extending into 2024 was not prevented [5].
As of the current information, figures for 2023 are not yet available. However, the recovery of the tourism industry in Hesse from the COVID-19 crisis is a promising sign for the region's economic growth.
References:
- [Source 1]
- [Source 2]
- [Source 3]
- [Source 4]
- [Source 5]
The Commission has attributed the rising finance in the Hesse tourism industry to the recovery of the business, which notably increased revenue from overnight stays and tourism spending. This surge in finance has elevated the lifestyle of many locals, providing a significant boost to retail sectors due to increased spending by travelers.
