Discover alternative shopping options to Amazon Prime Day, featuring 116 competitive sales instead.
As Amazon Prime Day 2025 approaches (July 8-11), several major retailers have strategically scheduled their sales events around Amazon's four-day window, creating an intense multi-retailer summer sales season rather than isolated individual events.
Walmart, Target, Best Buy, and TikTok Shop are among the competitors extending their sales events, offering deep discounts on a wide range of products.
Walmart's "Walmart Deals" runs from July 8 to 13, both online and in-store, with early access for Walmart+ members starting July 7 evening. The retail giant emphasises deep discounts on tech, home, fashion, and back-to-school essentials, featuring brands like Samsung, Dyson, Vizio, and Crayola. They use AI-powered discovery tools and faster delivery options to enhance shopper experience.
Target holds "Circle Week" from July 6 to 12, offering inclusive deals accessible to all customers, with early access for paid loyalty members. This strategy aims to attract bargain seekers who might otherwise join Amazon Prime for the event.
Best Buy revives "Black Friday in July" from July 7 to 13, providing deals on electronics and appliances.
TikTok Shop emerges as a unique competitor with its "Deals for You Days" spanning July 7 to 19. TikTok guarantees the lowest price during livestreams, offering cashback if shoppers find lower prices elsewhere. This event is notable for heavy involvement from beauty and lifestyle brands and TikTok's growing influence on commerce via livestreams.
Amazon itself offers exclusive deals to its 200+ million Prime members, with new offers dropping as frequently as every five minutes in select periods and featuring brands like Levi’s, Shark, Dyson, Samsung, Ninja, Sony, and Too Faced.
In addition to these retail giants, numerous other brands are offering significant discounts on their products.
For instance, Gap has up to 50% off shorts, dresses, tees, and other warm weather favourites. Birkenstock Women's Arizona Soft Footbed Slide Sandals are marked down by $50 in select colours. Madewell has on-sale denim, shorts, and accessories with an extra 60% off with code SUMMERTIME.
Brooklyn Bedding is taking 30% off mattresses when you use the code FLASH30 during its two-day event. Everlane has a ton of clothing and accessories for summer at up to 50% off. Target has deals on home essentials, tech items, and more for the entire family, with discounts of up to 50%.
Anne Klein has fashion-forward pieces on sale for summer, while Garmin Lily 2 Active Smartwatch features a slimmer watch band, while still building in GPS and sport tracking features, for $50 off.
Lululemon has great finds on activewear and gear for a limited time during the Summer Score Event. Buffy Breeze Queen Sheet Set helps hot sleepers maintain a lower body temp as they snooze and is $40 off.
Girlfriend Collective has up to 70% off sitewide during the brand's anniversary sale. Drowsy: Sleep essentials are up to 40% off, including silk eye masks, satin scrunchies and more.
Saatva Classic Mattress is the top-tested mattress pick and is discounted by up to $60 off at Saatva. Drowsy Silk Sleep Eye Mask is a silk-covered, padded pick that features a wraparound design to completely (and comfortably) black out light and is on sale.
Zales saves up to 40% sitewide for the next five days at Zales. Therabody offers savings on refurbished fitness recovery devices. Wayfair offers a discount of up to 45% on an Adirondack chair. Wayfair has up to 70% off deals on indoor and outdoor furniture, appliances, decor, and more.
Universal Standard has 40% off select styles at one of our favourite size-inclusive brands. Bear: Knock 40% off the entire site and upgrade your bedding on a budget. Helix: Take 25% off all Helix mattresses, bases and bedding when entering code JULY25.
Dyson V12 Detect Slim Cordless Vacuum is $50 away from its lowest price ever. Aventon offers up to $500 off on e-bikes. Sleep Number: One of the leading sleep tech brands joins in the savings with 20% off select Sleep Number smart beds.
Kay Jewelers has up to 50% off during the brand's summer sale event.
This competitive landscape during Amazon Prime Day 2025 is sure to offer shoppers a wide array of deals across various categories, making it an exciting time for bargain hunters.
- Different brands, such as Gap, Birkenstock, Madewell, Brooklyn Bedding, Everlane, Target, Anne Klein, Garmin, Lululemon, Girlfriend Collective, Drowsy, Saatva, Zales, Universal Standard, Bear, Helix, Dyson, Aventon, Sleep Number, and Kay Jewelers, are offering significant discounts on their products, including fashion and beauty items, food and drink accessories, home and garden essentials, travel items, sports gear, and tech products.
- Websites like TikTok Shop are entering the multi-retailer summer sales scene with unique events like "Deals for You Days," offering cashback if buyers find lower prices elsewhere, as they focus on beauty and lifestyle brands and leverage the power of livestreaming.
- Retailers such as Walmart, Target, Best Buy, and Best Buy are extending their sales events to compete with Amazon Prime Day, offering deep discounts on a wide range of products, including tech, home, fashion, and back-to-school essentials, and emphasizing faster delivery options and AI-powered discovery tools to enhance the shopping experience.
