Discussing Work-Life Balance with Freya Berwick, the founder of Sense Of Self Organization
Sense of Self: A Sanctuary for Self-Discovery and Connection
Sense of Self, a unique wellness destination in Australia, is making waves in the industry by offering a phone-free zone that aims to enhance the guest experience and foster deeper disconnection.
Founded by Freya Berwick, a woman with a diverse academic background in Ecology, Hospitality, and Entrepreneurship, Sense of Self embodies a holistic, balanced approach that integrates nature, mindful self-care, and well-managed, customer-centered experiences.
Berwick's study of Ecology likely informed the spa's emphasis on nature's quiet embrace and healing therapies inspired by natural balance. Her background in Hospitality contributed to designing an environment where time slows, senses awaken, and self-care is treated as a sacred ritual. Meanwhile, her Entrepreneurship skills enabled pragmatic and innovative business management, creating a sustainable model that combines healing, mindfulness, and a personalized customer journey.
The result is Sense of Self's three-tier spa concept, blending healing therapies, mindful experiences, and nature in a way that supports whole-person wellness—body, mind, and soul—within harmoniously crafted experiences. This interdisciplinary foundation fosters a spa philosophy that values restoration through connection to self and environment, framed within a well-executed hospitality setting.
Sense of Self's unique aesthetic, Mediterranean Brutalism, combines the demanding presence of Brutalism with the softness of Mediterranean palette and materials. This design philosophy holds and challenges guests, contributing to their bathhouse and spa experience.
Guests are encouraged to take what they need from the facilities and do what feels right for them in the moment. They are asked to disrobe and are provided with privacy to feel comfortable. The physical space at Sense of Self is designed to help guests get out of their heads and into their bodies.
One of the most notable features of Sense of Self is its phone-free environment. Forgetful guests are gently guided by the friendly team to put their phones away and in the provided locker. Feedback from clients about this approach has been positive, with many appreciating the opportunity for a digital detox.
Sense of Self launched during the pandemic and had to change its go-to-market timings, opening the massage studio before the bathhouse. Despite the challenges, Sense of Self's mission remains clear: to create places of belonging, bring a new standard of wellbeing, and champion genuine hospitality, great design, and values.
Berwick, a firm believer in the healing power of nature, also incorporates cold dips into her routine, inspired by her time in Norway. Sense of Self is not just a spa; it's a sanctuary for self-discovery and connection, a testament to Berwick's vision of fostering deeper self-connection and offering an option for those seeking a more meaningful wellness experience.
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