Dubai PodFest 2023 Launches Insaat Platform and Droob Areeka Podcast
Dubai PodFest 2023, the region's premier podcasting event, has seen the launch of two significant initiatives. Insaat, a new digital platform for Arab audio content creators, was unveiled, aiming to help podcasters monetize their content and deliver locally relevant material. Additionally, Droob Areeka, a comedy-travel podcast, was launched, set to debut in October with 12 episodes.
Insaat, co-founded by Luca Allam and Hikmat Wehbi, aims to support podcasters with technical tools, production and marketing support, and professional training. The platform seeks to foster unrestricted storytelling and innovation in the Arab podcasting scene. Allam emphasized Insaat's role in helping podcasters monetize their content and engage audiences.
Droob Areeka, produced by Ghmza Entertainment, will consist of 12 episodes, with two episodes dedicated to each GCC country. The podcast is hosted by Bibi Al-Abdulmohsen and Talal Sam, and directed by Abdullah AlThamer. It promises a blend of comedy and travel, exploring the region's culture and heritage.
Both Insaat and Droob Areeka were launched at Dubai PodFest 2023, which reaffirmed its position as the leading podcasting platform in the region. Mahfoudha Saleh, Manager of Dubai PodFest, noted the event's role in strengthening Dubai's position as a digital media hub. With these new initiatives, the Arab podcasting scene is set to grow and diversify, offering engaging content for local audiences.
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