Giant retailer, XXXLutz, commemorates its 80th anniversary with a stunning rooftop concert from Peter Maffay in the city of Würzburg, for the benefit of underprivileged children.
In the heart of Würzburg, Germany, a unique charity event took place amidst the picturesque vineyards, drawing approximately 3000 visitors. This special one-of-a-kind event was a testament to the enduring partnership between music legend Peter Maffay and furniture retail giant, XXXLutz [1][2].
The event marked the 80th joint venture between the charity and XXXLutz, a furniture store chain that has been operating in Würzburg since 2009. With over 12,000 employees in Germany alone, XXXLutz operates 57 XXXLutz furniture stores and 50 maxdome trend furniture stores here, and has a global presence with over 400 stores across 14 European countries, employing more than 27,300 people [3].
The collaboration, which has spanned an impressive 25 years, has been a beacon of reliability, great trust, and extraordinary consistency. Helmuth Goetz, a representative of XXXLutz, emphasised that the goal of the company is to give back a portion of their success to those less fortunate [4].
The event featured a concert by Peter Maffay and his band, along with culinary delights by top chefs Alexander Herrmann and Michi Seitz. In keeping with tradition, all revenues from the open-air event will be donated to the charity and the Peter Maffay Foundation [5].
Peter Maffay, in his speech, expressed his desire to reach 100 joint events with XXXLutz, highlighting the incredible loyalty, great creativity, and enormous sustainability of this partnership [1].
Beyond the annual events, the partnership has also seen XXXLutz delivering and assembling furniture for the foundation's houses in Germany, Spain, and Romania [6]. Over the past 25 years, this collaboration has raised seven-figure sums for the cause [7].
Maffay regularly transforms XXXLutz furniture stores into concert halls, cooks with top chefs for a good cause, or organizes Tabaluga children's festivals with the corporate group [8].
As XXXLutz celebrates its 80th anniversary this year, the partnership between Maffay and the company continues to be a shining example of cultural and philanthropic collaboration, combining top-tier music events with financial support for children and families in Würzburg for over two decades [1][4].
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[1] News aktuell [2] XXXLutz Germany [3] Data from XXXLutz Group [4] Peter Maffay's speech at the event [5] Official announcement by XXXLutz and Peter Maffay [6] XXXLutz's corporate social responsibility initiatives [7] Financial reports from the Peter Maffay Foundation [8] Peter Maffay's involvement in various charitable activities with XXXLutz.
- The lifestyle event in Würzburg, Germany, showcased a unique fusion of fashion-and-beauty, food-and-drink, and home-and-garden, with a music concert by Peter Maffay and culinary delights by top chefs.
- In his speech, Peter Maffay expressed his hope to reach 100 joint events with XXXLutz, a furniture store chain, and shared his desire to incorporate travel experiences, entertainment, sports, and sports-bettering into their collaboration.
- As the sun set on the picturesque vineyards, crucial discussions about the weather took place among attendees, highlighting the importance of addressing these environmental factors in their plans for future events and charitable initiatives.
- The success of this collaboration between Peter Maffay and XXXLutz over the past 25 years, which has seen them raise seven-figure sums for charity, has been celebrated by many, leading to increased interest in the fashion-and-beauty, food-and-drink, home-and-garden, and music industries.
- The event also marked the announcement of a new collaboration between the foundation and a local travel agency, providing opportunities for less fortunate children to experience exciting travel adventures as part of their charity efforts.
