"Malaga doesn't resemble Venice, contrary to persistent criticism"
In a recent development, Juan Cubo, the president of AVVAPro, expressed concern over a BBC report that likened Malaga to a "theme park." The report raised concerns about housing in Malaga, linking it to short-term tourist rentals.
However, Cubo swiftly dismissed the notion, stating that cases of unregistered tourist accommodation in Malaga are minimal and were addressed months ago. He further added that the city is far from collapsing or in a state of decline, as portrayed in some international media reports.
Malaga, known for its vibrant shopping scene, historic bars, unique culture, and distinct identity, is committed to promoting sustainable tourism. The city has launched campaigns like "Improve Your Stay," which includes ten guidelines urging tourists to respect noise limits, use bins and toilets properly, dress modestly off beaches, and avoid disruptive behaviors. These measures aim to ease tensions between visitors and locals amid pressures from mass tourism.
AVVAPro, an organisation dedicated to promoting sustainable tourism and defending the reputation and quality of Andalusian destinations, including Malaga, Benalmadena, and Marbella, is at the forefront of these efforts. The current state of sustainable tourism in these cities reflects active local efforts to promote responsible travel, minimise environmental and social impacts, and improve visitor-resident relations.
Local governments use public campaigns and policy measures to address negative stereotypes caused by mass tourism portrayals, aiming to highlight sustainable practices and respectful visitor behaviour. The authorities emphasise conscious tourism and urge visitors not to be conspicuous, suggesting a strategic effort to reshape Malaga's image internationally by promoting sustainable and respectful tourism practices.
National and regional tourist taxes fund sustainable tourism infrastructure and help mitigate tourism impacts, reinforcing a controlled and eco-conscious visitor economy. Spain, where all three cities lie, is recognised as a leader in sustainable tourism, with over 1,300 eco-certified hotels and growing investments in green infrastructure.
In response to the BBC report, AVVAPro has launched formal complaints against entities and individuals who have violated Andalusia's Tourism Law by spreading damaging messages about Malaga and other Andalusian destinations. The discussion highlights that the portrayal of Malaga in the media does not fully represent the city's true character.
Despite the concerns raised by the BBC report, it is clear that Malaga, Benalmadena, and Marbella are actively working towards promoting sustainable tourism and improving visitor-resident relations. The cities' commitment to responsible tourism practices, coupled with local and national efforts, ensures that these destinations continue to thrive while minimising negative impacts on the local community and environment.
- Although the BBC report depicted Malaga as a theme park, the city's home-and-garden, lifestyle, and travel sectors are well-established and dedicated to promoting sustainable practices.
- In an attempt to reshape Malaga's international image and embrace responsible travel, local governments have launched campaigns like "Improve Your Stay," urging visitors to follow guidelines that promote a sustainable and respectful lifestyle while exploring the city.
