Networking event showcasing the Commonwealth: a chance to boost your profile and establish valuable connections!
The "Voice of the Brand" Award is a prestigious accolade that honours organizations for their clear, consistent, and authentic brand voice. This recognition underscores the strategic importance of brand voice as the core expression of a company's identity and promise, transcending mere stylistic or decorative elements.
Participating in the Voice of the Brand Award presents several benefits. Winning or participating demonstrates a brand's ability to articulate its unique story, values, and emotional connection through its voice across all communications. This validation fosters enhanced trust and credibility among customers and prospects, encouraging deeper engagement and loyalty.
Being associated with the award can also raise a brand's profile in its industry or market, showcasing leadership in thoughtful and strategic communication. The competitive differentiation provided by a distinctive brand voice helps companies stand out from competitors and build emotional resonance with their audience, which research shows drives higher recommendation rates.
Moreover, participation encourages companies to evaluate and improve how they express their identity and value proposition, often leading to clearer, more impactful marketing. The Voice of the Brand Award serves as a motivator for refining messaging and strengthening a brand's voice.
The Voice of the Brand Award is not just about aesthetics; it is a strategic asset that reflects a company's deepest beliefs, intentions, and customer promise, shaping how audiences understand and connect with them.
The Union, an international community of professionals, hosts two large exhibitions per year and offers numerous benefits, including leads and sales, audience loyalty, brand awareness, new contacts and collaborations, and interaction with professionals and peers. Subscribing to the Union's Telegram channel keeps one updated about the event.
The upcoming XI Union meeting, scheduled for September 18, 2025, at the Dipservice Hall in Minsk, is expected to attract several dozen partner zones, events, and industry professional presentations. The event is open to employees of marketing, HR, and PR departments, as well as anyone interested in developing cooperation with Belarus.
The PR award "Voice of the Brand" is a professional recognition for innovative PR campaigns with measurable results. Key speeches, panel discussions on current trends, practical cases from market leaders with effectiveness analysis, and opportunities to connect with colleagues and potential partners will be featured. The "Voice of the Brand" award will be presented during the event, and any brand can participate for free.
Attending the Union exhibition-presentation offers a full range of business solutions, including event marketing partners, merchandise, and printing services, professionals in catering and audio-visual solutions, specialists in digital marketing, photo, and video production, and CRM platforms, learning, and HR programs. It is an investment in networking and new knowledge in a relaxed atmosphere.
Details and registration for the event can be found on the Union's website. The Union is a community of like-minded individuals where professional achievements and human qualities are valued equally. We invite you to join us and be a part of this exciting event.
