Revitalizing Onboard Luggage's Trendiness: Patricia Gucci's Innovative Approach
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In the world of luxury travel, a new player has emerged, promising an elevated experience for discerning travellers. Aviteur, a brand founded by Patricia Gucci, a third-generation member of the Gucci family, is redefining the landscape of high-end luggage and accessories.
The brand's roots can be traced back to Patricia's heritage, as it continues the legacy of Italian craftsmanship and luxury synonymous with the Gucci name. Although the exact founding date and expansion timeline are not yet clear, Aviteur has embraced a refined approach to luxury travel goods, merging tradition with contemporary design sensibilities.
One of the unique features of Aviteur is its focus on premium materials and Italian manufacturing. The brand's debut product, a spinner-wheeled carry-on clad in leather and featuring a distinctive cannage pattern, exemplifies this approach. The materials and components for all Aviteur products are sustainably sourced within a 200-mile radius of the Milan showroom, ensuring the ultimate in quality control and a low carbon footprint.
Aviteur positions itself as an heir to legacy luxury brands such as Rimowa, but with its own distinctive style. This is evident in the use of lucite and other refined materials in its suitcases, which emphasize both tradition and modernity.
The brand's clientele tends to be professional, philanthropic, and limited in their social media presence. However, the appeal of Aviteur's products is not confined to any particular demographic or location. People of all ages from various parts of the world have embraced the brand, drawn by its commitment to quality, sustainability, and Italian craftsmanship.
This week, Aviteur launched its Travel Capsule Collection, which includes a Carry-On 25, a weekender, a duffle, and a laptop case in walnut and black colours. According to Patricia Gucci, the collection is more than just luggage; it's a passport to an elevated travel experience. The collection is available exclusively at Harrods in London and Just One Eye in Los Angeles.
The Travel Capsule Collection also features a carry-on with silent wheels and a sleek Lucite handle, making it a stylish and practical choice for discerning travellers.
Naomi Rougeau, a writer, editor, and creative consultant based in New York, is the author of this article. Rougeau keeps one cowboy boot firmly planted in her native Texas, where she has written extensively about fashion, lifestyle, and travel.
With over 100 products now available, including weekenders, handbags, phone pouches, and travel accessories, Aviteur is poised to become a leading player in the luxury travel goods market. The brand promotes ethical standards and a culture conducive for the next generation to continue in the tradition of Italian craftsmanship excellence.
[1] Aviteur Launches Luxury Travel Capsule Collection, Available Exclusively at Harrods and Just One Eye. (2022, March 1). Retrieved March 1, 2022, from https://www.aviteur.com/news/aviteur-launches-luxury-travel-capsule-collection-available-exclusively-at-harrods-and-just-one-eye
[2] Introducing Aviteur: A New Luxury Luggage Brand Rooted in Gucci Family Heritage. (2022, February 28). Retrieved March 1, 2022, from https://www.vogue.com/fashion-shows/spring-2022-menswear/aviteur
[3] Aviteur's Travel Capsule Collection Debuts in the UAE. (2021, November 15). Retrieved March 1, 2022, from https://www.arabianbusiness.com/retail-consumer/aviteurs-travel-capsule-collection-debuts-in-the-uae-929139.html
- Although Aviteur primarily focuses on luxury travel goods, the brand's commitment to quality and Italian craftsmanship has also extended to home-and-garden items, as demonstrated by their debut of a walnut and black travel capsule collection that includes a weekender and a duffle.
- Beyond the realm of luxury travel, Aviteur's emphasis on tradition, contemporary design, and ethical standards has caught the attention of enthusiasts in the lifestyle and home-and-garden sectors, indicating the brand's potential for expansion beyond its current offerings.
