Social enterprise leverages AI animations on our website to produce YouTube shorts, emphasizing accessibility and inclusivity in their mission.
WeCanAccess, a UK-based social enterprise founded by David and Emma Bara, has found a solution to the challenges they faced with accessibility to animation and video editing tools, and consistency in content creation for YouTube and YouTube Shorts.
The mission of WeCanAccess is to enable people to access the world physically, socially, and economically, improving inclusion and accessibility. In their quest to reach a greater number of people and explore new opportunities for content creation, they stumbled upon AI Animation's website for creating animated videos.
Initially, WeCanAccess used 2D characters and hired outside animators, which was costly and time-consuming. However, with AI Animation, they were able to convert their 2D characters into 3D FBX files and join AI Animation's Character upload beta program. This transition allowed them to create videos more efficiently and at a lower cost.
Within a week, WeCanAccess started creating YouTube Shorts videos and publishing them on their channel. The team was also able to record and upload their own audio or use Voice AI tools to have their characters lip sync in multiple languages.
The use of AI Animation's tools has been instrumental in WeCanAccess's success. They were able to create four YouTube Shorts videos in a couple of weeks, and each video published by WeCanAccess received hundreds of views, with some receiving 24x the number of views per video compared to their long form content.
WeCanAccess further enhanced their videos by using AI Animation's custom backgrounds. They added calming single color backdrops or AI generated scenes behind the characters, making their videos visually appealing and engaging.
The team also translated their animated videos into 20+ languages to reach audiences in other countries. They explored additional use cases for the AI Animation tool, including online courses, policy presentations, and lesson plans.
The benefits and advantages of using AI animation tools for social enterprise video creation, as shown by the case of WeCanAccess, align closely with broader trends and capabilities highlighted in recent AI video tool research.
- Speed and Cost Efficiency: AI animation tools significantly accelerate video production by automating many traditional steps like filming, editing, and graphic design. This results in faster turnaround times and substantial cost savings—typically reported as 40% to 60% reductions in production costs.
- Scalability and Localization: These tools enable social enterprises to quickly produce multiple videos tailored for different languages and markets without requiring new filming for each version. Since 72% of consumers prefer content in their native language, such localization increases engagement and accessibility.
- High-Impact, Engaging Content: AI animation enriches storytelling through dynamic visuals, making social messages more compelling, especially on social platforms.
- Ease of Use and Accessibility: Platforms now offer features like text-to-animation, auto branding, and AI-driven style suggestions, which simplify video creation for teams without specialized animation skills.
- Versatility Across Communication Needs: Beyond external outreach, AI animation tools support internal communications and stakeholder engagement by making complex ideas easier to digest and presentations more memorable.
In the specific case of WeCanAccess, these advantages translate into the ability to create professional, localized, and emotionally impactful videos that tell the stories of accessibility and inclusion, amplifying their social mission effectively. The use of AI animation tools thus aligns well with the social enterprise’s goals of maximizing outreach while minimizing production complexity and cost.
Overall, AI animation tools help social enterprises like WeCanAccess streamline video content creation, enhance message clarity and reach, and optimize resources, underscoring their growing role as essential tools for social impact communication. With AI Animation, WeCanAccess increased their views per video by 5x and saved 10x the cost to produce animated videos.
[1] AI Video Tool Research 1
[2] AI Video Tool Research 2
[3] AI Video Tool Research 3
[4] AI Video Tool Research 4
- WeCanAccess, an enterprise dedicated to improving inclusion and accessibility, discovered AI Animation's platform for creating animated videos.
- AI Animation allowed WeCanAccess to convert 2D characters into 3D FBX files, enabling more efficient and cost-effective video creation.
- The team at WeCanAccess used AI Animation's Character upload beta program for this transition and started creating YouTube Shorts videos.
- They were able to record and upload their own audio or use Voice AI tools for lip-syncing in multiple languages.
- Within a couple of weeks, WeCanAccess published four YouTube Shorts videos and each received hundreds of views, with some receiving 24x the number of views per video compared to their long form content.
- WeCanAccess enhanced their videos with AI Animation's custom backgrounds, making them visually appealing and engaging.
- The videos were translated into 20+ languages to reach audiences in other countries.
- AI Animation tools were used for online courses, policy presentations, and lesson plans, demonstrating their versatility.
- The benefits of AI animation align closely with trends and capabilities in recent AI video tool research.
- Speed and cost efficiency, scalability, localization, high-impact content, ease of use, and versatility are key advantages of AI animation tools.
- These advantages help social enterprises like WeCanAccess create professional, localized, and emotionally impactful videos that amplify their social mission.
- The AI animation tool's role in social impact communication is essential, helping to streamline video content creation, enhance message clarity and reach, and optimize resources.
- In the case of WeCanAccess, using AI animation tools led to a 5x increase in views per video and a 10x reduction in the cost of producing animated videos compared to using traditional methods.
- To further explore AI animation's potential, WeCanAccess might consider applying these tools in other areas such as marketing, lifestyle, fashion-and-beauty, food-and-drink, home-and-garden, technology, artificially-intelligence, relationships, pets, travel, cars, education-and-self-development, personal-growth, shopping, career-development, learning, sports, and basketball, for sports-analysis.
- The future of social enterprise video creation seems to be increasingly reliant on advanced AI animation tools and their ability to drive more efficient, cost-effective, and engaging content production.
