Tourism emerges as Hưng Yên's primary economic driver in the latest period
Hung Yen Province, a gem nestled in the Red River Delta, is prioritizing the development of spiritual tourism. The province is home to a rich Buddhist heritage and sacred sites, making it an attractive destination for spiritual pilgrimages and cultural explorations.
Key Attractions for Spiritual Tourism
The ancient town of Pho Hien, once a bustling trading port, serves as the centre of spiritual tourism in northern Vietnam. With over 100 heritage sites, including temples, pagodas, communal houses, and shrines, Pho Hien offers a tranquil spiritual experience that aligns with regional spiritual tourism trends.
Other key attractions include the Perfume Pagoda Festival, although primarily located in Hanoi's Huong Son area, attracts visitors interested in spiritual journeys involving temple visits, peaceful boat rides, and cultural rituals. Additionally, several ancient temples and pagodas focusing on Buddhist worship, meditation, and traditional Vietnamese architecture offer tranquil spiritual experiences.
Development Strategies for Spiritual Tourism
Hung Yen's spiritual tourism development strategies likely revolve around conserving spiritual sites, promoting cultural festivals, enhancing visitor experiences through nature and meditation, and sustainability practices inspired by regional Buddhist tourism models.
Preserving cultural and religious heritage sites, integrating with local festivals and cultural events, creating tranquil natural settings, developing meditation and wellness programs, and community involvement are probable strategies to attract pilgrims and cultural tourists.
Expanding Tourism Horizons
Hung Yen Province aims to attract over 4 million tourists and generate revenue exceeding VND1.8 trillion (US$75 million) this year. To achieve this goal, the province is expanding its tourism routes to connect with neighbouring provinces like Ha Noi, Hai Duong, Thai Binh, Thai Nguyen, Ninh Binh, and Quang Ninh.
Moreover, Hung Yen is enhancing the application of information technology in tourism, with many heritage sites equipped with QR codes, digital tourism maps, and digitized historical documents. The province is also collaborating with major technology and travel companies to enhance its access to both domestic and international tourism markets.
A Rich Cultural Heritage
Hung Yen Province boasts a rich cultural heritage, with 585 traditional festivals and 91 traditional crafts. These include Nguyen village cay cake, Dong Xam silver engraving, Minh Lang embroidery, and Tien Le mat weaving.
After merging with Thai Binh Province, Hung Yen now has a total of 4,772 historical sites, including four special national relic clusters, 177 national relics, and 279 provincial relics, along with eight national treasures. Two special national relics are located in the former Thai Binh Province: Keo Pagoda and the historical site of the tomb and temple dedicated to the Tra _ Emperors.
The "One Journey - Many Destinations" Heritage Journey
To maximize the value of its cultural heritage sites, Hung Yen is developing a heritage journey titled "One Journey - Many Destinations." Highlights such as Tra _ Temple, Hien Pagoda, Xich Da _ Literature Temple, Chuong Pagoda, and Ma _ Temple are captivating spiritual destinations that promise an enriching cultural experience.
As Hung Yen continues to develop its spiritual tourism offerings, it is poised to become a significant player in the regional spiritual tourism circuit, offering a unique blend of cultural heritage, spiritual experiences, and natural beauty.
[1] Perfume Pagoda Festival [2] Truc Lam Phuong Nam Zen Monastery [3] Tam Coc - Bich Dong [4] Hung Yen Province [5] Truc Lam Phuong Nam Zen Monastery (for meditation and wellness programs)
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