Tourists Express Excitement Over Reserving Vacation Spots for Easter
Tyrol's Winter Season Ends on a Positive Note
After a winter season marked by unseasonably mild weather and a late Easter, the Austrian region of Tyrol is set to close the chapter with a small surplus. According to Karin Seiler, Managing Director of Tirol Werbung, the winter sports industry in Tyrol has experienced an excellent booking situation, with the Easter bookings showing a slight increase compared to previous years [1][2][3].
Despite the challenging conditions, Tyrol's appeal as a destination remains robust. With around 10.7 million arrivals in 2023, Tyrol remains Austria's most visited state for inbound tourists. This strong demand for non-snow-based tourism activities, such as wellness tourism, cultural experiences, or hiking opportunities, has helped mitigate the impact of poor winter conditions [3].
The diversified tourism offerings and clever marketing strategies have allowed Tyrol to maintain visitor numbers, even with early season discounts or events to attract tourists [4]. The small winter surplus is a testament to the effective management of bookings during the season.
The success of Tyrol's winter season is also linked to broader trends in the tourism industry. Alpine destinations in neighboring Italy saw a rise in tourists in the summer of 2025 as visitors sought cooler mountainous regions away from heatwaves on the coast [4]. This ongoing interest in mountain destinations has helped offset the impact of a snow-free winter in Tyrol.
Moreover, Austria has experienced record tourism numbers in summer 2025 and significant arrival growth in key months such as May and June, indicating strong overall momentum that likely benefits all seasons, including Easter and late winter [1].
While the specific internal tourism strategies of Tyrol during winter 2025 were not detailed, the combination of diversified attractions, persistent high arrival numbers, and the overall Austria tourism boom supports the excellent Easter bookings and a small surplus in a year with a late Easter and snow scarcity.
Despite the largely snow-free and mild winter in many parts, winter sports in Tyrol have caused less damage than initially feared [5]. As the region gears up for the summer season, the positive ending to the winter season offers a promising start to the coming months.
[1] Austria experiences record tourism numbers in summer 2025
[2] Tyrol's winter season to close with a small surplus
[3] Tyrol remains Austria's most visited state for inbound tourists
[4] Alpine destinations in Italy see a rise in tourists in summer 2025
[5] Winter sports in Tyrol cause less damage than initially feared
